Creating Your Message: A Seven-Part Series

Over the next few weeks, we will teach you how to create effective and powerful messages for virtually any media interview.

Whatever you do, don’t just read these articles!

Instead, open a new Microsoft Word document and begin crafting your messages as we go.

At the end of the series, you’ll have three messages and numerous message supports (stories, stats, and sound bites) you can begin using in your media interviews immediately.

1. Part One: Why Have a Message?
2. Part Two: Creating Your Messages
3. Part Three: Aligning Your Messages With Your Audience
4. Part Four: Telling Powerful Stories
5. Part Five: Don’t Use Numbers – Use Social Statistics
6. Part Six: Preparing Sizzling Sound Bites
7. Part Seven: Preparing For The Interview

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