The Throughline Blog

Recent Posts

• Two Brilliant Messages: Nordstrom and Social Security

  Media Training: Message | 2 min read Sep 25, 2012

• I Have 12 Radio Interviews. What Should I Say?

  Media Training: Message | 3 min read Feb 28, 2012

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• Pop Quiz: Can You Finish These 20 Advertising Slogans?

  Media Training: Message | 3 min read Feb 16, 2012

• Use This Easy Exercise To Create A Winning Message

  Media Training: Message | 2 min read Oct 17, 2011

• How Many Times Do I Have To Say The Same Thing?

  Media Training: Message | 3 min read Jul 14, 2011

• 5 Ways To Write For The Ear, Not For The Eye

  Media Training: Message | 2 min read Apr 13, 2011

• How To Create The Perfect Media Message

  Media Training: Message | < 1 min read Oct 22, 2010