Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting.
Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility?
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101 Ways to Open a Speech is the first and only in-depth book to focus solely on the open itself, and is an indispensable desktop reference for everyone who ever presents to any audience.
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Brad has trained thousands of media spokespersons and public speakers including Members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations, and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos and thousands of other business- and issue-oriented presentations. His book, The Media Training Bible, has been Amazon’s top-selling title on the topic since its release in 2012. Prior to starting his businesses, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang and Late Edition with Wolf Blitzer.