Last modified on April 6, 2014 by Brad Phillips

It Looks Like General Motors Failed The SNL Test

General Motors CEO Mary Barra testified to Congress this week regarding her company’s delay in recalling faulty vehicles that are responsible for at least 13 deaths.

Ms. Barra is new to her position—she became CEO less than three months ago—and she’s trying to usher in a new era of transparency. But as last night’s Saturday Night Live noted, the multiple evasions during her testimony won’t help her in that effort.

SNL often reflects—or sets—national sentiment. To be their target in an opening sketch is not going to help GM’s crisis management efforts at all.

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