Last modified on September 23, 2015 by Brad Phillips

Watch Our Webinar: How To Prepare Executives For The Big Interview

How should you prepare your executives for media interviews? Why do so many well-meaning PR professionals make it harder for their bosses to succeed? And how can leaders avoid the media minefields that trip up so many of their peers?

I answered those questions about executive media training — and many more — during a recent webinar with the PR software company Cision.
The full webinar is below. And stay tuned until the end, when several of the hundreds of people on the call posed their smart questions and gave me a run for my money.

Here’s how Cision promoted this webinar:

Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Watch our free on-demand webinar with media training expert Brad Phillips for tips and strategies on preparing your brand’s leadership for interviews. Brad will show you how to train your execs to:

    • Transform your media coverage with one simple technique
    • Showcase your brand’s best traits with effective media responses
    • Portray your organization positively when answering challenging questions
    • Avoid repetition but keep messaging consistent
Webinar Agenda Slide

Enjoy the webinar? Read the book! The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview is available in paperback, for Kindle, and iPad.