5 Things Neil Diamond Teaches Us About Communications
This post was updated on April 20, 2013 to incorporate Diamond’s performance at Fenway Park following the Boston Marathon Bombings.
I was born in Brooklyn, New York in the 1970s.
Neil Diamond was the Jewish Elvis, the kid from the neighborhood who made it big – so I was indoctrinated early. The first cassette tape my parents ever owned was Neil Diamond’s You Don’t Bring Me Flowers. My mother used to pick me up from grade school – in our brown Oldsmobile station wagon – while blasting “Forever In Blue Jeans.”
So, you see, my affinity for the man isn’t my fault. I was genetically (and geographically) pre-programmed to like him.
Today, I am sharing my guilty pleasure with you. Here are five things Neil Diamond teaches you about communications.
1. Don’t Be Afraid to Stand Out
If you’ve ever seen Neil Diamond in concert, you know he loves his sequined shirts. He started wearing them early in his career so everyone in the audience could see him – and it became a key part of his shtick. No, you probably shouldn’t wear a sparkly vest during your next speech. But it’s a good reminder that occasionally dispensing with convention can work to your advantage.
2. Know Who You Are
Neil Diamond is about as schmaltzy as they come. But somehow, he has become an icon of “cool.” Over the past few years, he’s appeared in teen movies and inspired cover bands; in 2011, he was inducted into the Rock and Roll Hall of Fame. And he received some of the best press of his career after showing up without warning at Fenway Park for the first RedSox game after the Boston Marathon bombers were caught in April 2013.
His “coolness” doesn’t come from being trendy and hip, but from knowing exactly who he is and embracing it. Great communicators convey a sense of being comfortable in their own skin, regardless of whether or not the rest of the world has caught up to them.
3. Involve Your Audience
Diamond’s signature song “Sweet Caroline” is the perfect example of audience involvement. Through the years, his audiences have supplemented his chorus by singing “bum, bum, bum” and “so good, so good, so good!” He knows that great communicators treat their audiences not as passive potted plants, but as active participants. Check out this performance from Fenway Park:
4. Tell Detailed Stories
Great communicators know they have to be concrete, not abstract. That often means telling stories that resonate deeply and evoke a specific response. Sure, Neil Diamond’s music can be cheesy – but he’s also one hell of a storyteller. For example, his song “Brooklyn Roads” contains this verse that everyone who ever under-achieved can relate to:
“Mama’d come to school
And as I’d sit there softly crying
Teacher’d say, ‘He’s just not trying
He’s got a good head if he’d apply it’
But you know yourself
It’s always somewhere else”
5. Be Real
In recent years, Neil Diamond has been working with super-producer Rick Rubin, who’s produced for everyone from the Red Hot Chili Peppers and Metallica to Run-D.M.C. and Johnny Cash.
Rubin instructed Diamond to lose the sappy tunes and be more “real.” He forced him to play guitar on his own record for the first time in decades. One result of their collaboration is “Hell Yeah,” a beautiful song that tackles Diamond’s advancing age head on.
Who’s your musical guilty pleasure? Leave yours in the comment section below – and leave a link to one of their YouTube videos if you’d like.
Related: 12 Things Cheesy 1980s Music Can Teach Public Speakers
I love this post, Brad! My husband and I are big Neil Diamond fans–how can you resist when his music is so freaking catchy and timeless. But you have to admit, the man’s got quite the career that people can learn from, even in communications.
I’ll admit that in addition to Neil Diamond, my other musical guilty pleasure is Tom Jones…”Delilah” is my all-time favorite karaoke song 🙂
Krista,
Love it! For readers unfamiliar with Delilah, here’s the link: http://www.youtube.com/watch?v=sI5LWwC-cE8. 🙂
Brad
This is a great post, Brad. I’m a Diamond fan. And this message tied to his music and career can be said of just about any successful singer — Mellencamp for example.
And it’s true for us as media professionals too. Given the recent debates between running Republicans to the White House, they should take note. (Yes, that pun was intended.) We need to hear a different tune.
Wonderful post. Neil Diamond was my guilty pleasure in high school…now he is again in middle age. Thanks for posting this amazing performance!
I have several guilty musical pleasures. At the top of my list is/was Karen Carpenter. I still break out the Carpenters’ Classic Christmas CD every holiday. Karen had a voice like silk.
Nancy,
I have to admit that I still enjoy the occasional Carpenters song. Thanks for disclosing your own guilty pleasure! 🙂
Brad